Imagine opening the newspaper and watching a video.

Or instantly buying items you see in the paper from an advertiser's online store.

Or seeing the story behind the story.

We can help you do that. We are erasing the line between print and digital media through the use of augmented reality.

It's easy for you to join the experience.

All it takes is Layar, an app you can download for free to make the Delta Optimist come to life.

While Layar has been used by hundreds of magazines in Europe, Lower Mainland Publishing - our parent company - is the first media chain in the world to use the app across all its publications.

"Our plan is to increase engagement between our newspapers and our readers, increase the time they spend with us, improve the utility of the product, and seamlessly integrate our customers' digital assets into our newspapers," said Alvin Brouwer, president of Lower Mainland Publishing, a division of Glacier Media. "It adds many different dimensions to a print advertising campaign or to the stories and photos that appear in our papers."

Layar uses the natural components of the Optimist. Newspaper pages, photographs, advertisements and other images can all utilize the Layar image recognition platform to allow the augmented reality components to appear instantly on readers' smartphones or tablets.

This makes it cleaner for designers and easier for consumers to use. Advertisers can entertain and inform readers, and allow them to share deals via email, Facebook and Twitter, buy products and services, book appointments conveniently without them needing to put down the paper and go to their computer, or take out their laptop, log on and open a program. To join the more than 28 million people who have downloaded Layar, visit layar.com or your app store and start scanning the Delta Optimist today.