Layar bridges the gap between traditional newsprint and the evolving digital landscape.
"This will allow print to come to life," said Alvin Brouwer, president of Lower Mainland Publishing, a division of Glacier Media.
"It's given us the ability to extend the story, to make the story more interesting, to turn a print ad into a video. It allows us to give readers and advertisers a lot more than they're getting today."
Layar uses your iPhone, iPad or Android smart-phone or tablet to recognize images in the Delta Optimist that have been enabled for augmented reality.
It translates these images into buttons and notifications on your device's screen, allowing you to instantly view related videos, share articles on social networks, click on websites mentioned in stories as well as much, much more. It's easy to use. Start the app, point your phone's camera at the page, tap the "scan" button and Layar's interactive buttons will appear on your screen.
Tap any of them to be taken to video, image carousels, Facebook pages, Twitter and more.
Layar is extremely versatile. If you can imagine it, Layar can do it.
"The technology's finally here to bring print to life, and more and more advertisers have digital content that can be Layared," said Brouwer.