Vehicle history reports play an important role in the used car buying process, as do experiences such as taking a test drive and even just sitting in the vehicle, a study by CarProof Vehicle History Reports suggests.
Last year, CarProof, Canada's most trusted vehicle history report provider, commissioned BlueGuru Consulting to study the consumer experience throughout the used car buying process.
This research project revealed a number of interesting insights into what consumers think and how they feel when they are looking to buy a used car.
First and foremost, the study reveals that consumers value the information found within a CarProof vehicle history report and it influences where they shop.
Sixty per cent of respondents say they place more trust in a used car dealer or seller if they offer vehicle history reports and the same number of people show a preference to sellers that provide a vehicle history report.
Vehicle history reports also help car shoppers complete their purchase with peace of mind - 51 per cent of those surveyed say vehicle history reports help restore their confidence in the used car buying process.
According to the research study, the best part about shopping for a used car is getting behind the wheel. Eighty-one per cent say taking the car for a test drive is exciting and something they anticipate. Similarly, just sitting in the car and getting a feel for the vehicle came in second at 71 per cent.
