Some churches opt for the funny one liner, others for a folksy welcome. Others have scrolling data signs. What are the most effective signs in this community pointing to your church and informing the community about what goes on there? It depends on the size of a sign, its relationship to traffic and the speed that traffic is travelling. Churches need a three-second sign for faster moving traffic and a five-second sign for slower moving traffic. That is all the time a driver has to devote to the information there.
Better yet, let's focus on the best possible scenario: moveable signs, constantly adapting to the speed of passersby and to the perspective of the one viewing the sign.
The Apostle Paul said (1 Corinthians 9: 22), "To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some."
It is no surprise the people of our area churches are the best signs advertising who we are and what we do. It is recorded in Luke's gospel that the angels gave a message to the shepherds, "This will be a sign to you: You will find a baby wrapped in cloths and lying in a manger."
You see, Jesus is the sign, Emmanuel, which means "God with us." And this is the message that all of our human signs communicate, that God is with us in Christ and loves us all.