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Tsawwassen author’s question turns her into bra designer

As any woman who exercises can tell you, there’s nothing sporty about sports bras. They are hard to put on, harder to take off and often too restrictive. What they offer in support, they sacrifice in comfort.
Better bra

As any woman who exercises can tell you, there’s nothing sporty about sports bras.  They are hard to put on, harder to take off and often too restrictive. What they offer in support, they sacrifice in comfort. “Why isn’t there something better?”

That question turned Tsawwassen author and publisher Louise Latremouille into a bra designer.

She had no idea what a challenge lay before her as she added a few more items to what would make a better bra. The straps couldn’t slip off the shoulders and it still had to be easy to put on and take off.  She also wanted it to have convertible tension, so the wearer could easily adjust the tension on the breasts — go from play time to wine time in a heartbeat so to speak.

Never having designed clothing, let alone a bra, Latremouille searched the web for videos and took a couple how-to-sew-a-bra classes on YouTube. It took two years and over 50 design prototypes before she did it. She made a better bra.

The design is so unique she is applying to the U.S. Patent Office for a patent. It is currently patent pending. It is Latremouille’s goal to sell or license the design to mainstream bra manufacturers.

She says the unique back strap design, which eliminates straps from slipping, could easily be incorporated to, and therefore improving, the design of many everyday bras with regular back hook closures.  

In March Latremouille had a promising response from the Anita Bra Company in Germany, then COVID-19 happened and like so many other companies around the world, it virtually closed down all production.

While she holds onto hope for a sale to the Anita Bra Company, she is still actively seeking other manufacturers.

For more information, visit www.sportsbra.biz.