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Women's small business workshop goes Sept. 19

The Delta Chamber of Commerce hosts a Women's Small Business Workshop on focus marketing next month.

The Delta Chamber of Commerce hosts a Women's Small Business Workshop on focus marketing next month.

Do you think of marketing as direct mail campaigns, newspaper ads, websites or positive word-of-mouth referrals?

All those things are a part of marketing, but they are not strategy, they are tactics. Tactics are only as effective as the strategy behind them - the why of marketing.

This focused marketing workshop gets at the why of your marketing.

This interactive session will guide you through the process of building a sound marketing strategy for your business that will help you:

. Identify and prioritize your customer groups,

. Develop a clear message, and

. Explore the most effective marketing tools.

Betty-Ann Thomson will facilitate the workshop.

The workshop is scheduled for Sept. 19 at 5 p.m. at the Coast Tsawwassen Inn.

Register online at www. deltachamber.ca.

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