The Delta Chamber of Commerce hosts a Women's Small Business Workshop on focus marketing next month.
Do you think of marketing as direct mail campaigns, newspaper ads, websites or positive word-of-mouth referrals?
All those things are a part of marketing, but they are not strategy, they are tactics. Tactics are only as effective as the strategy behind them - the why of marketing.
This focused marketing workshop gets at the why of your marketing.
This interactive session will guide you through the process of building a sound marketing strategy for your business that will help you:
. Identify and prioritize your customer groups,
. Develop a clear message, and
. Explore the most effective marketing tools.
Betty-Ann Thomson will facilitate the workshop.
The workshop is scheduled for Sept. 19 at 5 p.m. at the Coast Tsawwassen Inn.
Register online at www. deltachamber.ca.
