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Delta tourism strategy to transition from 'We Love Delta'

Part of the new tourism plan will involve developing a new Tourism Delta brand
The funding will help Delta’s Visitor Centre operate year-round and provide community outreach via the Visitor Centre Street Team. Delta Optimist file

Delta council recently approved a tourism service agreement with the Delta Chamber of Commerce and Tourism Delta.

The $166,000 in funding for 2024/25 is to help various tourism programs and initiatives.

In 2023, Tourism Delta came under the umbrella of the Delta Chamber of Commerce.

The change saw oversight by a new tourism advisory committee of the Chamber, which was to include representation from the current Tourism Delta board.

Tourism Delta had operated as Delta’s Destination Marketing Organization and managed the “We Love Delta” brand under a service agreement with the City of Delta, an agreement that expired last year.

The consolidation was to improve efficiencies, accelerate economic recovery and drive tourism growth in the community.

Together, the two organizations operated the Delta Visitor Centre and the Destination Management Organization, as well as managing the “We Love Delta” brand and other tourism assets. They also provided economic recovery support to Delta businesses under a tourism service agreement with the City of Delta.

They will continue to act as the Destination Marketing Organization for Delta and have several tourism marketing campaigns planned, including BCAle Trail, BC Farmers’ Market, BC Birding, Dine Around Delta, Ladner Village events and revitalization support, launch support for the Barns to Beaches Bike Route, and agri-tourism initiatives including the creation of farm tours or the expansion of the fall harvest campaign.

In addition to marketing campaigns, they will update and relaunch their “shop local” video series promoting small businesses in Delta.

The “We Love Delta’ brand, which promoted hyper-local tourism during the pandemic, will be transitioned away towards a more traditional campaign to attract visitors to Delta, however, it will continue to be used to promote resident-focused campaign initiatives.

Part of a new tourism plan will involve developing a new Tourism Delta brand.