National Newspaper Week is an opportunity to recognize the critical role that newspapers play in an active and healthy democracy and is celebrated from Oct. 4 to Oct. 10.
Local newspapers deliver vital information to Canadians every day and connect communities from coast to coast. In fact, nine in 10 Canadians (88 per cent) read newspapers each week across Canada– either in print or digital format [source].
National Newspaper Week is a chance to reflect on the essential service newspapers provide with diverse, local, original content produced by news media that cannot be found anywhere else.
To celebrate this year’s National Newspaper Week and give Canadians the chance to wear their support on their sleeve, News Media Canada has partnered with iconic Canadian fashion designer Hayley Elsaesser to launch a limited-edition capsule collection. This collection includes a T-shirt, tote bag and mask and celebrates the role that newspapers play in upholding Canadian democracy and supporting local communities.
Each item from the collection is emblazoned with the words “news” and “truth” in various languages spoken across Canada, and features Hayley’s iconic mouthy print design. This collection highlights the strength of Canada’s diversity, and reflects the importance of newspapers as an essential service providing credible, factual reporting and a voice for local communities across the country, keeping them connected to what matters most.
Elsaesser has always believed in speaking her truth and uses her iconic fashion brand as a platform for advocacy. She's a passionate supporter of Canadian news media and has a personal connection to the industry. Hayley’s grandfather was the owner and publisher of a local community newspaper in British Columbia many years ago.
This National Newspaper Week, News Media Canada is empowering Canadians to champion the truth and show their support for the Canadian news media industry by purchasing an item from the exclusive collection available through Hayley’s site (hayleyelsaesser.com).