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Delta Lacrosse rebrands field program to familiar name

Both box and field teams will play in the Islanders name and colours starting this fall
Delta Lacrosse Association announced last week its box and field lacrosse programs will both feature the Islanders name and colours, starting this fall. Optimist File Photos

It will be all-Islanders all the time moving forward for youth box and field lacrosse teams in the city.

The Delta Lacrosse Association (DLA) executive announced last week its Delta Footmen field program will be re-branded as the Islanders starting this fall. The request was recently approved by the Pacific Coast Field Lacrosse League to change the Delta name and colours in time for the 2023/24 season.

The decision to move forward with one brand was not taken lightly and the Footmen name and the hard work done by the program’s founders will continue to be recognized.

“After conducting an executive survey, combined with consultation with an independent marketing agency, the recommendation was to strongly consider aligning the two brands. This will allow the Delta Lacrosse Association the opportunity to grow our field lacrosse membership, increase continuity among the Delta Lacrosse Association and foster greater brand recognition in our community,” said the DLA executive in a prepared statement.

“With our Footmen brand comes a great deal of history, affection and allegiance. We would like to take this time to thank Bob Williams, a local resident, tremendous volunteer, ambassador to the game and the creator of the Delta Footmen. The Footmen brand has a storied history in Delta and we will do our utmost to ensure it is celebrated and never forgotten.”

The annual Bob Williams award, that was created to honour DLA’s Volunteer-of-the-Year, will be reinstated with its next recipient awarded this season. The Footmen insignia will be included on all new jerseys as recognition to its proud history.

The DLA will also be refreshing its trophy case in the upper level of the Ladner Leisure Centre to better represent the history of Delta lacrosse.

The association took plenty of momentum into the current box season with a 40 percent jump in registration numbers.

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