Granny's ethics drive business

HoneyDo Lifestyle Assistant earns annual Rotary award

"What would Granny want?" With that mantra top of mind, Rhonda Doram left 20 years of corporate life to found and develop her successful HoneyDo Lifestyle Assistant business in Delta, which won the top award at Rotary's fifth annual Business Ethics Award Delta, as a model of ethical business practice.

Not only Granny's needs, but her standards, have driven Doram and her team in what they do to serve the home support needs of seniors and in how they do it.

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"As founder and CEO, I am immensely proud of our amazing management team and lifestyle assistants for all the above and beyond effort they bring each day in service of our clients," said Doram, who dedicated the award to her grandmother, who was the inspiration for the business.

"As well, I'd like to gratefully thank everyone involved in the awards and ethics program," she said.

At a dinner and ceremony last Friday at the Delta Town Country Inn, three other Delta companies were also recognized as good models of ethical business practice: 505-Junk, Komal's Kreations and Choices.

Delta South MLA Vicki Huntington and Delta North MLA Scott Hamilton both spoke highly of the importance of ethical business practices and the value of the link in the awards program to university business students. As guest speaker, Huntington gave first hand examples of ethical behaviour in business as well as government and, in some cases, the lack of it.

The Rotary clubs of Ladner, North Delta and Tsawwassen and the Kwantlen Polytechnic University Enactus business student chapter, which administered the nomination process, sponsored the event.

Award program leader Leslie Abramson said all the finalists have a clear understanding that ethics is good for business. Being first in business is not just about being the fastest and most powerful, at any cost, it's also about focus on the community, giving back and service. That, said Abramson, leads to sustainability.

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