The Tsawwassen Business Improvement Association has been recognized as the Best in the West.
The TBIA had one of its recent projects recognized as Best in the West at the recent Business Improvement Areas of BC (BIABC) and International Downtown Associations (IDA) conference in Surrey.
The Welcome to Sunny Tsawwassen video promotion series received an award of merit at the Best in the West awards ceremony April 30.
“It’s amazing to be recognized for this project by our peers,” said TBIA executive director Lydia Elder. “It shows that the TBIA has created programs that make a measurable impact in our community and of a quality and calibre to compete with some much larger organizations. It’s very encouraging.”
The TBIA received an award of merit in the marketing category for a series of videos it created highlighting the assets of “Sunny Tsawwassen” that featured personalized interviews of local business owners, employees and residents.
The project also provided an excellent learning opportunity for four summer business interns over the two summers thanks to the Canada’s Summer Jobs Grant program.
“It’s been a pleasure working with these young people over the past two summers,” said TBIA administrator Michelle Barlow. “They jumped into these significant projects and were able to see the positive outcome, both in their own personal and professional development as well as how their work contributed to the community.”
As with any major project of this scale, the TBIA would not have been able to accomplish it without a dedicated board of directors.
"I'm so proud of the impact this project continues to have,” said board president Lindsay Eldridge. “Through the two waves of videos we were able to not only highlight many local Tsawwassen brands, but also leave those individual businesses with a self-promotion tool they may not have otherwise been able to invest in.
“Our board of directors is dedicated to helping our member businesses grow, and these videos highlighted what a bright future our business community has. Recognition through awards such as this one are the icing on the cake."