Vancouver’s National Lacrosse League (NLL) team launched its new brand identity Friday – the Vancouver Warriors.
The Warriors will open their season on Dec. 8th at Rogers Arena versus the Toronto Rock. The club’s new website (vancouverwarriors.com) and social channels (@nllwarriors) were also launched Friday, featuring more details and storylines behind the new name and identity. Canucks Sports and Entertainment purchased the once Langley-based Vancouver Stealth back in July.
“In choosing the name, we wanted to land on an identity that honoured the legacy of lacrosse in our province,” said Jeff Stipec, COO, Canucks Sports & Entertainment. “It was also important for us to have a name that incited feelings of strength and excitement to accompany the dynamic atmosphere at NLL games.”
The primary logo and name were inspired by a long-standing history of lacrosse in the province and include local elements in the design.
At its core, three forged stripes, coloured gold and bone-white, form the defining V and W monogram. These three lines are each inspired by the storied traits embodied by the region’s traditional Warriors: athleticism, protection and strength.
Glimmering above the VW crest, sits the North Star. This traditional beacon of hope defines a Warriors path, offering guidance and direction, the brightest star in its constellation lighting Vancouver’s night sky. Beyond its borders, rests the shield. A symbol of togetherness and community.
“Lacrosse has deep ties in the Pacific Northwest,” said Chief Wayne Sparrow of the Musqueam nation. “Throughout the process of developing a team identity, Canucks Sports & Entertainment was committed to honouring the history of lacrosse. The story of the Warrior’s athletic and noble qualities further inspired the team’s identity. The Warriors name acknowledges a meaningful history in many B.C. communities and embarks on a new tradition of lacrosse in Vancouver.”
The Warriors will play a total of nine home games over the course of the season on Fridays (two games), Saturdays (six games) and Sunday (one game). Ticket information is available at vancouverwarriors.com.
