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New Eastlink app makes watching TV easier

Watching your favourite TV programs anytime and anywhere just got a bit easier thanks to a new app from Eastlink. With Eastlink Stream, you can stream live TV, along with prime time shows and movies on demand, on computers, tablets and smartphones.
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Tannis Goodfellow says the new app was designed by experts and refined by customers.

Watching your favourite TV programs anytime and anywhere just got a bit easier thanks to a new app from Eastlink.

With Eastlink Stream, you can stream live TV, along with prime time shows and movies on demand, on computers, tablets and smartphones.

"We know that consumers are watching more video than ever before and they are finding that discovering and subscribing to that content across numerous platforms has become time consuming and very expensive," said Tannis Goodfellow, Eastlink marketing and sales manager. "We believe strongly that to develop products and services that are relevant and meaningful to our customers we must listen carefully to them."

Earlier this year, Eastlink conducted a trial with close to 1,000 participants from across Canada that used the product and provided feedback as the company put the finishing touches on the app.

"We like to say that this product was designed by the experts and refined by our customers," added Goodfellow. "Trial participants were clear about the importance of having access to all of their video content in one spot, and making that experience really simple to navigate."

With Eastlink Stream, consumers can surf the app with a simple swipe to see what else is on while watching their current show, discover content in a variety of ways without ever having to leave the app, search for a show on Live TV or from within the huge OnDemand library, leave the app and return to the same show they were watching when they left and watch most popular channels Live and OnDemand from anywhere in Canada.