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London Drugs offers inclusive Valentine's Day cards for a good cause

All proceeds will be donated to support community initiatives.
London Drugs' Cards for All collection celebrates love in all forms.

London Drugs' Cards for All collection is back for the fourth year, and just like its name, there's something for everyone.

The collection features Valentine's Day cards honouring relationships, lifestyles and global issues often overlooked by the usual "one-size-fits-all assortment of cards," reads the media release. All sale proceeds will be donated to United Way to support community programs.

Cards for All was initially introduced in select Western Canada stores in 2020, but has now expanded to all London Drugs locations following its success.

This year, the program is also expanding beyond just Valentine's Day. Customers can now send in suggestions for occasions and celebrations currently left out of greeting card aisles for the Cards for All Occasions.

Chosen suggestions will be made into cards featuring illustrations by local artists, and customers behind those suggestions will be compensated.

“London Drugs is proud of our continued commitment in creating an inclusive environment for our employees and customers, and we are delighted to bring this program back for another year, along with the expansion of the program with Cards for All Occasions,” said Clint Mahlman, London Drugs president and COO.

“Partnering with United Way is just one way we can show support for the great work they do in communities across Western Canada. It means a lot to us.”

To browse the cards and submit your suggestions, click here.