It's a unique initiative combining technology, print material and enhanced business listings to inform and engage residents, tourist and visitors alike.
Aimed at better promoting the municipality, the Delta Chamber of Commerce has launched a program called Experience
Ian Tait Delta, comprising a new community app, quarterly magazine, an online business directory upgrade, dedicated website and utilizing social media channels.
Executive director Tom Awrey and social projects manager Ian Tait made a presentation to Delta council last month to go over the initiative that will enhance visitor servicing and outreach.
"With our dual identities as the Delta Chamber of Commerce and the Delta Visitors Centre, we're constantly on the lookout for new and innovative opportunities and methods to benefit businesses in all communities in Delta, and we believe we've hit a home run with Experience Delta," Awrey said.
Awrey noted Experience Delta is designed to engage and communicate to residents, tourists and visitors what makes Delta special and a unique experience.
"We use the word 'experience' quite deliberately because what we've discovered is it's not just about throwing a bunch of destinations and saying come spend time here. Instead, we have to capture the emotional qualities that making Delta experiences both unique and distinctive," he said.
The app is a business and community directory available as a free download in the Apple iTunes store and the Google apps store. Users will be able to download, like, store and redeem rewards at participating businesses and save money on a wide range of products and services.
The new magazine will be distributed at "high traffic" locations throughout Delta.
"In addition to enhancing our visitor service and outreach programs, Experience Delta is designed to help businesses extend their marketing efforts across a broad range of platforms. It's also an opportunity to utilize technology to effectively promote Delta," Awrey said.
Tait noted the Experience Delta suite of products is the first venture of its kind any chamber of commerce in B.C. has initiated.
Now having 475 members, the chamber was established as the Delta Board of Trade in 1910. It operates a visitor information centre within its office
