Delta Cable announced last week it is one of the first in North America to provide 3D capability for its video customers.
Delta Cable first broadcasted movie and live sports 3D programming over its fibre network late last year, confirming the company's system is ready to handle the growing 3D content being produced by movie studios and TV networks.
"Our research shows that 3D TVs are becoming increasingly popular," said Wayne Rothenberger, regional manager Delta Cable.
"As our customers have been investing in this technology, we have been proactively preparing to deliver the best 3D programming experience. We have been installing HD and 3D ready digital receivers in our customers' homes for over a year now and offer HD and 3D ready receivers to customers who require an upgrade."
As the holiday season approaches, TV manufacturers are expected to capitalize on the growing popularity of 3D ready TVs.
According to industry research, global sales of 3D TVs are expected to grow to more than 50 million units by 2014.
Delta Cable's digital receivers are HD, Bluray quality and 3D ready, which means customers who invest in a 3D TV are immediately able to enjoy full 3D programming.
A regular slate of 3D content will be starting this month through Delta Cable OnDemand with the premiere of the Hollywood blockbuster Thor 3D and the James Cameron-produced Sanctum 3D.
"This is the first of many movies, programs and sporting events our customers will be able to enjoy in 3D," said Rothenberger.
