M&M Meat Shops is helping beat the winter blues with a dose of laughter this Friday.
Canada's largest frozen food retail chain, which has a location in Tsawwassen, will hold its annual Red Nose Day.
For more than two decades, M&M Meat Shops Red Nose Day has helped put a smile on Canadians' faces during one of the toughest winter months.
This year, franchisees and product consultants at more than 400 locations across Canada will wear red noses to entertain customers.
Since the company introduced Red Nose Day in 1992, M&M Meat Shops staff have worn more than 60,000 red noses and tickled the funny bones of millions of customers.
"Canadian winters can be cold and dreary and we want to give Canadians something to smile about," says Mac Voisin, founder of M&M Meat Shops.
"Laughter really is the best medicine and we encourage everyone to join us for our annual Red Nose Day."