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Delta’s branding misses mark

Editor: We have lived in Delta for over 20 years. Three children have grown up and never spent a day in anything other than a Delta school or recreational association. We are proud of our wonderful community.

Editor:

We have lived in Delta for over 20 years. Three children have grown up and never spent a day in anything other than a Delta school or recreational association. We are proud of our wonderful community.

Branding of the municipality of Delta has missed the mark.

I don’t know the thinking around the selection of a bull rush plant as our corporate symbol, but perhaps it is time to revisit this. It does not translate well onto an ice stencil for our municipal arenas. Some young hockey players call it a “hotdog on a stick.”

I would like Delta to become known as a national democratic leader. With our new federal riding of a consolidated Delta municipality, we have a chance to build something unique in Canada.

Delta could become the one riding in Canada where everybody votes. It would be an important point of pride to live in the riding with the highest voter participation rate in the country. Why not?

David Peterson