Delta Optimist polled 259 Optimist readers and asked the question: Where do you plan to shop this Christmas?
The poll ran from Nov. 29, 2023 to Dec. 13, 2023. Of the 259 votes, we can determine that 88 are from within the community. The full results are as follows:
I will be shopping local this year 43.18% local, 41.31% total
Online shopping for me 22.73% local, 24.32% total
I will not be shopping for Christmas gifts this year 34.09% local, 34.36% total
Local Total
Results are based on an online study of adult Optimist readers. The margin of error - which measures sample variability - is +/- 6.06%, 19 times out of 20.
The Optimist uses a variety of techniques to capture data, detect and prevent fraudulent votes, detect and prevent robots, and filter out non-local and duplicate votes.